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The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences. While both approaches deliver video to the end viewers, there are key differences between the two options. In this blog we will discuss the differences between streaming TV and programmatic video, and the benefits of both. What is

Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers. Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads Manager. Up until recently, there were four location targeting options to select from: People living

In today’s digital age, Reputation Management in the form of online reviews have become a crucial factor in shaping consumers’ purchasing decisions. Among the many review platforms available, Google and Facebook are two of the most widely used and trusted. As a result, obtaining positive reviews on these platforms can significantly impact a business’s success. In this blog, we’ll discuss why Reputation Management is essential for businesses and how they

Elevate Customer Experience and Drive Sales In today’s ever-evolving digital landscape, businesses and individuals are constantly on the lookout for innovative solutions to enhance customer experience and streamline operations. One such solution that has gained significant traction is WebChat. These intelligent virtual assistants offer a range of benefits, including 24/7 availability, seamless scalability, cost-effectiveness, and enhanced efficiency. By harnessing the power of automation and artificial intelligence, WebChat has become an

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! On July 1, 2023, Universal Analytics (UA) will stop processing data. This means that UA will stop collecting new information from any of the sites it is connected to, and the sunsetting process

SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of SEM, what companies are a good fit, and what are some of the top performing industries in the market.

Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics. Having a strong organic social media presence is crucial to keeping

The world of business is becoming increasingly digital, and having a website has become essential for companies of all sizes. Whether you’re a small business owner or a large corporation, having an online presence can help you reach new customers and expand your brand, however creating your website is just the first step. In order to have a successful online presence, you need to make sure your website is accessible,

What is a QR Code? A QR code is a machine readable code that is made up of a collection of black and white squares. It usually stores URLs and when users scan it with their smartphone it leads them to a selected URL. QR codes made a comeback in recent years when COVID-19 hit. Many restaurants switched to QR codes instead of having menus out, businesses adapted and used

It’s no secret that marketing funnels are not a new concept, but often do get missed by new advertisers and business owners that aren’t experienced in marketing. It is still a relevant strategy that almost anyone can use to help grow their business. In this blog we will introduce you to the marketing funnel, why you should incorporate it into your overall marketing strategy, and how to make a solid

Is your business struggling to find the right people to fill your open positions? With so many companies searching for qualified professionals, you may find yourself asking, “How can we break through the noise?” One great way to do that is by utilizing social recruiting. If your business has not tested out this method to find high-quality job candidates, there is no better time than now to give it a

Local listing optimization, also known as LLO, is one of the most foundational digital strategies we offer. But what exactly is local listing optimization and why is it so important? In this blog, we’ll look more closely at LLO to better understand how it functions and why it will help your client’s business and their ongoing digital marketing initiatives. LLO is the process of optimizing your online visibility to raise