Social media advertising is one of the most powerful ways to reach your audience, but not all ads are created equal. Two of the main categories of ads are boosted posts and paid social ads. While they look similar on the surface, they serve different purposes and deliver very different results. Understanding the difference can help you spend smarter and get better performance from your social media budget. What Are
YouTube advertising has been a popular ad channel for many years because of its diverse audience and cost-effective ability to reach users online with video content. With the evolution of YouTube TV and other streaming platforms, many businesses are asking the same questions: How do I advertise on popular streaming platforms like YouTube TV? What is the difference between regular YouTube ads and YouTube TV? In this article, we will
In today’s digital world, your Google Business Profile (GBP) is often the first impression customers get of your business. It’s the storefront of your online presence—where people decide whether to call, visit, or move on to a competitor. Keeping it updated is essential for visibility, trust, and growth. Your GBP Impacts Local SEO Rankings When someone searches for a product or service near them, Google prioritizes businesses that are active,
In today’s mobile-first world, reaching your audience where they spend the most time, on their phones, is essential. That’s why we are excited to launch a new product, “Mobile Audience Targeting”. Mobile Audience Targeting (MAT) allows businesses to connect with potential customers based on a combination of specific geographical location, interests, and behavior, ensuring every ad is targeted, relevant and has an impact. What is Mobile Audience Targeting? Mobile Audience
In the fast-evolving world of digital marketing, video is still king. The most effective brands are taking their social media video content and extending its reach into potential customers’ homes with Social OTT/CTV ads. This is a new tactic in the digital advertising world that blends the authenticity of social media with the premium delivery of OTT and CTV platforms. What Are Social OTT/CTV Ads? Social OTT/CTV ads give you
New digital advertising tactics are constantly being added to the mix. With so many options, acronyms, and terms, it can be difficult to understand individual tactics and when might be the best time to use them. Today, we will be going in depth on social display ads, what it is, why we should use it, and what kind of businesses it works well for. What are Social Display Ads? Social
https://player.vimeo.com/video/1109445479 In this episode of The Digital Blueprint, we share practical tips for small businesses to grow their online presence: Choosing the right social media platforms Creating content on a budget and knowing how often to post Making smart decisions when it comes to boosting posts and running ads
A successful Instagram starts with the right stage. Reels are your loudspeaker for new audiences, carousels are your classroom, Stories are your back room where conversations happen, and single images are your marquee. Choose the stage that fits the goal and watch reach and engagement climb. Reels: Reach and Discovery Reels are immersive, vertical videos designed for quick storytelling and discovery to reach beyond your follower list. These are the
In the world of digital advertising, a strong strategy on the right channel can only take you so far if the messaging is bland. Creative (ad) fatigue can dilute your messaging and ultimately waste your advertising dollars if not fixed. This blog discusses what creative fatigue is, how it can damage your campaign, and how to prevent it. What Is Creative Fatigue? Creative fatigue happens when your audience has seen
As of June 2025, Meta has started rolling out major changes to Facebook and Instagram Shops. The most important update? Businesses are now being directed to use website checkout instead of the in-app Checkout on Facebook or Instagram. Customers browsing your Shop will still discover products through features like product pages, shoppable posts, and your Shop’s homepage, but when they’re ready to buy, they’ll be sent to your website to
Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In some cases, Event Targeting may be the better choice for the client. In this article, we will cover what a Geofencing Campaign is, what an Event Targeting Campaign is, and which situation may be the best for each tactic. Geofencing
Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to focus on likes and follower counts, those don’t tell the full story. Metrics like engagement rate, click-through rate (CTR), and conversions are more valuable when it comes to measuring real impact. What Should You Track? Some of the most valuable metrics to watch include engagement
